OUR BRAND

01

logo

02

design concept

SEMICOLN

The company name is derived from the word "Semicolon" and pronounced as it is. Semicolon is a common syntax used by developers when coding. It resonates directly with the tech industry, which describes our company's purpose, pursuing technological advancement in Malaysia.

;

In literature, semicolon symbol was used when the writer has the choice of ending a sentence; but he chose to continue. To certain extend, semicolon symbol was used publicly as suicide prevention symbols - continue to live.

In our company, semicolon symbolizes the spirits of never give up. No matter what challenges and difficulties we face, we will not give up and keep moving forward to a better future. We aim to inspire people through our creation.

03

personality

04

usage

05

color palette

Primary Colors

Matte Black

Pantone:

CMYK:

RGB:

HEX: #161616

Dark Gray

Pantone:

CMYK:

RGB:

HEX: #BEBEBE

Online green

Pantone:

CMYK:

RGB:

HEX: #0FAF85

Accent & Supporting Colors

#39B54A

#C2B59B

#E6DFD3

06

typography

Heading

Montserrat - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Body Copy

Avenir LT Std - 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789